I would structure it like this

1. A strong opening

Not:

About Chris Luby

Instead, something more like:

Movement wasn't supposed to become something we grow out of.

Then a short paragraph explaining that Movement Sherpa began with a simple question:

What happens when we stop thinking of movement as something reserved for athletes, exercise, or PE class and start seeing it as part of being human?

That immediately puts the visitor inside the philosophy.

2. Then introduce you

This is where I would bring in Chris Luby.

But don't turn it into a résumé.

You have a genuinely interesting combination of identities:

Physical educator. Writer. Parent. Photographer. Firefighter. Outdoor enthusiast. Lifelong learner.

The important part isn't the list.

It's that you've spent your life seeing movement from different angles.

A PE teacher sees movement as learning.

A parent sees it as development and play.

An outdoor person sees it as exploration.

A writer sees it as a way of asking questions.

That is much more interesting than:

"Chris has a degree in kinesiology and has been teaching for X years..."

You can include those credentials later, but they shouldn't lead.

3. Explain "Movement Literacy"

This is probably the most important section of the entire page.

Because Movement Literacy is the intellectual engine of Movement Sherpa.

And right now, a visitor could reasonably ask:

"Okay...what does movement literacy mean?"

You should answer that in plain English.

Something along the lines of:

Movement literacy is more than knowing how to throw, run, jump, or kick.

It's understanding how to move, when to move, why we move, how our environment influences movement, and how movement connects us to other people and the world around us.

Then give examples.

A child learning to balance.

A person learning to ride a bicycle.

Someone figuring out how to navigate a trail.

A kid learning that a game can be changed so everyone can participate.

An adult rediscovering the joy of play.

That is movement literacy.

That section would connect the academic side of what you're doing with the very human side.

4. The "Why Movement Sherpa?" section

This is where your story gets interesting.

I think the underlying story is something like:

We've become very good at teaching people about exercise while becoming strangely bad at helping people develop a lifelong relationship with movement.

That's the tension.

We measure fitness.

We categorize skills.

We compare children.

We create sports programs.

We tell people to exercise.

But sometimes we forget the bigger question:

How does a human being learn to feel comfortable, capable, curious, and confident in their own body?

That's Movement Sherpa.

And that connects directly with the ideas you're already exploring in the podcast, including playgrounds, risk, cycling, walking, dodgeball, adults being afraid to look silly, and the relationship between environment and movement. 

5. Who it's for

I would actually make this a visual section.

Something like:

Movement Sherpa is for...

Teachers
who want PE to be about more than sports.

Parents
who want their kids to develop a lifelong relationship with movement.

Kids
who deserve opportunities to explore, play, fail, adapt, and discover.

Adults
who want to find their way back to movement.

Curious humans
who wonder why we move the way we do.

That last category is important.

Your podcast page already does a good job of saying that Movement Sherpa isn't just for PE teachers. 

Don't accidentally turn the About page into a PE consultant's website.

That's one of the biggest strategic opportunities here.

6. Your philosophy

I'd give this its own section, probably with a large statement:

Movement is not just exercise.

Then perhaps:

Movement is play.
Movement is exploration.
Movement is communication.
Movement is learning.
Movement is independence.
Movement is connection.
Movement is curiosity.

And finally:

Movement is for everyone.

This would reinforce the homepage rather than compete with it.

7. Then tell people what the site actually contains

This can be short.

What you'll find here

The Podcast
Conversations and stories about the strange, fascinating ways movement shapes our lives.

The Journal
Ideas about movement, education, parenting, play, culture, and the environments we create.

The Sherpa Shop
A few things for people who believe movement belongs everywhere.

The Movement Sherpa Project
Exploration of what movement literacy could mean for education and everyday life.

That makes the About page a map rather than another sales pitch.

And then I'd end differently than most About pages

I wouldn't end with:

"Contact us to learn more."

That's already available on the Contact page. 

I'd end with an invitation.

Something like:

So, where are you going?

Movement Sherpa isn't about having all the answers.

It's about asking better questions.

Why do we stop playing?

Why are some environments easier to move in than others?

Why do some children become confident movers while others decide they're "not athletic"?

Why do adults forget how much fun it is to move?

And what might happen if we started designing our schools, communities, and lives around the idea that movement really is for everyone?

Come explore.

​

Movement Sherpa isn't really a PE website anymore.

The homepage says movement literacy.
The podcast talks about movement and humanity.
The essays explore play, inhibition, curiosity, and adulthood. 

So I would resist writing an About page that says:

"I'm a PE teacher who created a website about physical education."

That would actually shrink the project.

Instead:

I'm a physical educator who became increasingly fascinated by a much bigger question: What does it mean to be a human who moves?